Tuesday, August 13, 2019
Product launched discussion Essay Example | Topics and Well Written Essays - 500 words
Product launched discussion - Essay Example The business is a specialty food store that offers bakery and pastry products, fresh produce, fresh meat and seafood, condiments and package food, and cheese and specialty dairy products. The firm has a lot of food products that can be eaten at the moment. There is a need for the company to offer other types of food products that have a longer lifetime shell life. By introducing a new line of food products that that are prepared and frozen the customer can take home put it in the freezer and eat it at a later time. The new product can help the company achieve sales growth. In order to evaluate the Kudler Food a brief SWOT analysis has been a prepared. A SWOT is a marketing analytic tool that evaluates the internal and external environment of the firm (Kotler, 2003). One of the strengths of Kudler Fine Food store is that it offers a wide variety of fresh food products. The company has a good management team and over 13 years of experience in the food industry. A weakness of the busine ss model is that the firm has only three locations. The company cannot achieve the benefits of economies of scale due to its small size.